Chevy has an SUV with a range of features that suits every lifestyle but the most difficult part about driving a new Chevy home might be choosing the right one.
TV BROADCAST
NATIONAL / CAMPAIGN / :20:07:03
Chevy’s family of SUVs gives you a choice depending on your priorities – capability, advanced technology, functionality or style. We made a post-produced TV ad using existing vehicle footage to show that Chevrolet has an SUV that suits your lifestyle.
We created evergreen game ticker animations that featured the Family of SUV RS line-up and highlighted their striking exterior design with contextual headlines.
REGIONAL / EVERGREEN / GAME TICKER ANIMATIONS / :10
SOCIAL
REGIONAL / SHORT-FORM VIDEOS / :15
Most people who end up viewing pre-roll videos on YouTube tend to click ‘Skip Ad’ as soon as they can. Since many of them may miss the vehicle offer, we wanted to test how they respond by presenting it in the beginning of the ad.
As a result, we did collect more data reflecting that the content featuring the offer first did drive more clicks to offers featured on chevrolet.com
NATIONAL / EVERGREEN & CAMPAIGN / STATIC & CAROUSEL POSTS
POINT-OF-SALE
NATIONAL DEALERSHIP / PRINT
NATIONAL / CAMPAIGN POSTERS
NATIONAL / EVERGREEN POSTER
We created an additional POS element to supplement our standard national campaign kit to help showcase a key universal feature benefit of SUVs. Rather than trying too hard to rely on photography, we made the execution more fun and believable by using an illustration style that was unique to Chevrolet to compliment the claim.
NATIONAL / EVERGREEN VEHICLE SIGNAGE