Chevrolet vehicle nameplates are photographed in a variety of locations with and without talent. Still asset packages featuring exterior, interior and close-up images are assembled for global markets to use in print and online campaign deliverables.

NAMEPLATE CATALOGS / 2016 - 2020

In order to make catalogs relevant each year, product information, creative copy and photography is updated to help improve the dealer and customers awareness about each model and trim.

CATALOG SALES DIRECT MAILER

Dealers are required to purchase their own annual stock of nameplate catalogs. The problem was that a majority of them nationwide were not renewing their subscriptions.

We were tasked to create interactive communication that would aid dealers in reminding them of the importance and value of having the printed catalogs as part of their marketing artillery.

Along with the promise of refreshed design and photography for the newly designed 2020 catalogs, we delivered powerful and relevant stats and facts about what customers and dealers were saying, proving that catalogs really are an essential piece of the puzzle.

DEALER EMAIL BLAST

Branded message and follow up reminders promoting dealers to preorder initial quantities of the 2020 catalogs at a discount. Branded promo tile on GM 1Store providing faster link to ordering page.